When considering Web initiatives that are as low-budget and immediately effective as possible, listing advertisements, which can deliver ads with pinpoint accuracy to users with specific needs, are a powerful option. However, when trying to target Japanese customers with listing ads, the following problems are often encountered.
- Difficulty in understanding the Japanese language and business practices and placing appropriate advertisements.
- Don’t have enough knowledge of the Japanese laws and regulations.
- Unsure of the consumer behavior, needs, and preferences of the Japanese market.
- Unsure of which ad serving platform to use in Japan.
To solve these problems, we support overseas companies in managing their listing ads for potential customers in Japan.
In this article, we introduce how we can help you. If you would like to conduct preliminary research before starting listing ads for potential customers in Japan, or if you are not sure where to start in the first place, please feel free to contact us.
Service Flow
#1 Hearing from our client
First, we conduct careful interviews with the client to gain an accurate understanding of the client’s products/services and sales strategy. (Characteristics of the product/service, target audience, desired effect, operation period, budget, etc.)
#2 Preliminary research
Through market research and keyword research for listing ads, we deepen our understanding of the circumstances surrounding the client.
#3 Presentation of proposal and quotation
Based on the results of interviews and preliminary research, we prepare an appropriate proposal and quotation according to the budget.
#4 Contract and Payment
If the client agrees to the proposal, a contract is signed and we proceed to the project.
#5 Start of listing ad
Once we signed the contract, we will start the listing advertising campaign.
- Opening an account for listing advertisements
- Creation of keywords in Japanese based on the research
- Improvement of web pages (LPs and banners) as necessary to increase conversion rates
#6 Verify effectiveness of measures and submit reports
After the start of the project, detailed reports on the progress and effectiveness will be sent to the client on a regular basis.
Conclusion
- When overseas companies aim to increase brand awareness and promote their products and services in the Japanese market, there are significant advantages to using listing advertisements, but it tend to be difficult to properly manage listing advertisements in the Japanese market.
- We provide extensive support in areas where overseas clients lack knowledge, such as Japanese culture, consumer behavior, laws and regulations related to advertising, and delivery platforms, not to mention the language aspect.
If you are considering listing ads for potential customers in Japan, please feel free to contact us.