Display Ads
Display ads are image or video advertisements that appear within a website or application. These ads are often displayed as banners within the web page being viewed and are intended to visually catch the user’s attention. They are used to increase awareness of a product or service and are especially useful for spreading a brand’s logo or message.
B2B Marketing Glossary for the Japanese market
- ABM (Account Based Marketing)
- Blog
- Brochure
- CAC (Customer Acquisition Cost)
- Channel
- Conference
- Content Marketing
- CTA (call to action)
- CTR (click through rate)
- CV (Conversion)
- CVR (Conversion Rate)
- CXO Letter
- Display Ads
- DM (Mailing)
- EFO (input form optimization)
- Email Marketing
- Email newsletter (eNewsletter)
- External Media
- Facebook Ads
- Field Sales
- Follow-up call
- Funnel
- Influencer
- Inside Sales
- Insta Ads (Instagram Ads)
- Lead Customer
- Lead Generation
- Lead Nurturing
- Listing Ads
- Lost Customer
- LP (Landing Page)
- LTV (customer lifetime value)
- MA Tool
- Partner Company
- Press Release
- Remarketing
- Retargeting Ads
- Seminar
- Speaking Engagement
- Step-by-Step Email
- Tele Marketing
- Trade press
- Trade Show
- Transit Advertising
- TV Commercial
- Twitter Ads
- User interview
- Webinar
- White Paper