Trade press
Trade Press refers to newspapers or magazines that specialize in a particular industry or field. For example, they provide up-to-date information, news, and expertise on a particular field, such as healthcare, construction, or IT. For companies and professionals involved in the industry, trade press is an important source of information on new technologies, trends, and business opportunities. Because they focus more deeply on a particular field than general newspapers and magazines, they are geared toward those who work in that industry.
B2B Marketing Glossary for the Japanese market
- ABM (Account Based Marketing)
- Blog
- Brochure
- CAC (Customer Acquisition Cost)
- Channel
- Conference
- Content Marketing
- CTA (call to action)
- CTR (click through rate)
- CV (Conversion)
- CVR (Conversion Rate)
- CXO Letter
- Display Ads
- DM (Mailing)
- EFO (input form optimization)
- Email Marketing
- Email newsletter (eNewsletter)
- External Media
- Facebook Ads
- Field Sales
- Follow-up call
- Funnel
- Influencer
- Inside Sales
- Insta Ads (Instagram Ads)
- Lead Customer
- Lead Generation
- Lead Nurturing
- Listing Ads
- Lost Customer
- LP (Landing Page)
- LTV (customer lifetime value)
- MA Tool
- Partner Company
- Press Release
- Remarketing
- Retargeting Ads
- Seminar
- Speaking Engagement
- Step-by-Step Email
- Tele Marketing
- Trade press
- Trade Show
- Transit Advertising
- TV Commercial
- Twitter Ads
- User interview
- Webinar
- White Paper