User interview
User interviews are a way to talk directly with people who use a product or service to learn about their impressions, areas for improvement, and ease of use. By listening to the voices of actual users, companies can obtain hints on how to improve their products and services. User interviews are used to develop new products or to improve existing products, and can help companies provide services that meet the needs of their customers.
B2B Marketing Glossary for the Japanese market
- ABM (Account Based Marketing)
- Blog
- Brochure
- CAC (Customer Acquisition Cost)
- Channel
- Conference
- Content Marketing
- CTA (call to action)
- CTR (click through rate)
- CV (Conversion)
- CVR (Conversion Rate)
- CXO Letter
- Display Ads
- DM (Mailing)
- EFO (input form optimization)
- Email Marketing
- Email newsletter (eNewsletter)
- External Media
- Facebook Ads
- Field Sales
- Follow-up call
- Funnel
- Influencer
- Inside Sales
- Insta Ads (Instagram Ads)
- Lead Customer
- Lead Generation
- Lead Nurturing
- Listing Ads
- Lost Customer
- LP (Landing Page)
- LTV (customer lifetime value)
- MA Tool
- Partner Company
- Press Release
- Remarketing
- Retargeting Ads
- Seminar
- Speaking Engagement
- Step-by-Step Email
- Tele Marketing
- Trade press
- Trade Show
- Transit Advertising
- TV Commercial
- Twitter Ads
- User interview
- Webinar
- White Paper