External Media
External media are media such as news sites, blogs, and magazines that are not operated by you or your company. Companies ask outside media to write articles or place advertisements in order to make their products and services widely known. Being featured in credible media outside of your own company can help you reach a wider audience and increase your credibility.
B2B Marketing Glossary for the Japanese market
- ABM (Account Based Marketing)
- Blog
- Brochure
- CAC (Customer Acquisition Cost)
- Channel
- Conference
- Content Marketing
- CTA (call to action)
- CTR (click through rate)
- CV (Conversion)
- CVR (Conversion Rate)
- CXO Letter
- Display Ads
- DM (Mailing)
- EFO (input form optimization)
- Email Marketing
- Email newsletter (eNewsletter)
- External Media
- Facebook Ads
- Field Sales
- Follow-up call
- Funnel
- Influencer
- Inside Sales
- Insta Ads (Instagram Ads)
- Lead Customer
- Lead Generation
- Lead Nurturing
- Listing Ads
- Lost Customer
- LP (Landing Page)
- LTV (customer lifetime value)
- MA Tool
- Partner Company
- Press Release
- Remarketing
- Retargeting Ads
- Seminar
- Speaking Engagement
- Step-by-Step Email
- Tele Marketing
- Trade press
- Trade Show
- Transit Advertising
- TV Commercial
- Twitter Ads
- User interview
- Webinar
- White Paper