MA Tool
An MA tool is software that automates marketing activities. MA tools are used to increase effectiveness while reducing marketing efforts, for example, by automatically sending emails based on specific criteria or tracking the behavior of website visitors for effective follow-up. MA tools are an important tool for
B2B Marketing Glossary for the Japanese market
- ABM (Account Based Marketing)
- Blog
- Brochure
- CAC (Customer Acquisition Cost)
- Channel
- Conference
- Content Marketing
- CTA (call to action)
- CTR (click through rate)
- CV (Conversion)
- CVR (Conversion Rate)
- CXO Letter
- Display Ads
- DM (Mailing)
- EFO (input form optimization)
- Email Marketing
- Email newsletter (eNewsletter)
- External Media
- Facebook Ads
- Field Sales
- Follow-up call
- Funnel
- Influencer
- Inside Sales
- Insta Ads (Instagram Ads)
- Lead Customer
- Lead Generation
- Lead Nurturing
- Listing Ads
- Lost Customer
- LP (Landing Page)
- LTV (customer lifetime value)
- MA Tool
- Partner Company
- Press Release
- Remarketing
- Retargeting Ads
- Seminar
- Speaking Engagement
- Step-by-Step Email
- Tele Marketing
- Trade press
- Trade Show
- Transit Advertising
- TV Commercial
- Twitter Ads
- User interview
- Webinar
- White Paper